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Preston Fay
Principal/Founder
Client Service & Business Management
A veteran of the database marketing industry, Preston Fay has worked
extensively in North America and Europe with clients such as American Home
Products, BASF, Federated Department Stores, General Electric, Holiday Inn,
Monsanto, Pfizer, and United Parcel Service.
Before founding Technekes, Preston started DBT Limited in the United Kingdom,
where he served as managing director until returning to North America to
oversee international operations for a Charlotte-based database firm. Preston
is a highly regarded speaker on topics such as CRM, closed-loop marketing,
web-driven marketing, and sales initiatives. He's active in the Direct
Marketing Association and is on the teaching faculty of the Direct Marketing
Educational Foundation (DMEF). Preston earned an MS in Communications and a BS
in Agriculture from the University of Tennessee, Knoxville. He is also a
graduate of the DMEF's Direct Marketing Collegiate Institute.
Contact Preston at 704.927.8750.
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