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Sprockets
Think of our blog as a window where you can see what's new with us, our clients and the demand creation world we operate in. To close the loop between advertising and sales, we find ourselves in interesting places: cornfields, laboratories, retail stores, bank lobbies and more. Enjoy our tales. Be sure to share yours.

Monthly Archives: March 2010

Erin & Erin Earn Promotions!

We are very pleased to announce the promotions of Erin Foster and Erin Faucette to Senior Account Coordinator.

Erin Foster has naturally established and nurtured strong relationships with her client contacts and with her internal teammates. She continues to perform at an increasingly high level and we remain excited for her future professional growth with Technekes.

Erin Faucette has made the solid transition from ag sciences to pharma in the past year through her excellent operational management skills. She continues to grow as a key client interface for Technekes’ current and future pharma clients.

Congratulations to you both!

Raise Your Glass

A toast, friend, to 10 years of demand creation, a brand new website and our new corporate digs! Raise your glass with our very own Technekes brand beer.  Masterfully brewed by our Marketing Interaction Center Manager, Luke Williams, “Gear Beer”, comes in four styles: Belgian Blonde, Sierra Pale, Light Brown and Nut Brown.

Not yet available at your local watering hole, it is a featured in Technekes’ fridge.

Thanks, Luke, for the tasty brews. And please don’t give up your day job!

Expanding Your Sales Footprint

Most B2B organizations I’ve encountered are extremely sales focused. They direct their sales forces to sell to as many customers as they can possibly manage. Success is measured by sales to “new logos” (and most often the week before the end of the quarter!).

This approach is not optimized for a variety of reasons, including:

  • Most salespeople hate cold calling
  • Qualifying and nurturing leads is harder than calling on your “buddies”
  • There’s never enough “boots on the ground”
  • Sales growth is only one measure of success

Let’s face it. Cold calling prospects is hard. And it’s not the best use of an expensive salesperson’s time to be thumbing through the Yellow Pages looking for new potential customers. Sending out lists from Dun & Bradstreet, InfoUSA or an industry magazine isn’t a lot better either.

List acquisition and targeting is best done by folks who have experience building profiles of your most profitable customers and identifying prospects who most resemble your winners. That is, mine where you’re likely to strike gold. Read More »

Technekes: The Early Years

It sure doesn’t seem like it’s been 10 years. Sometimes I look around at our team, our clients, and I just can’t believe that we’ve come this far.

I still remember hooking up a server rack in Jack’s kitchen, blowing most of the fuses in his house. I guess you can say that we did it the old fashion way – no venture capitalists, nothing fancy. We’ve just always believed that if we’re the best at what we do, we take care of customers, and we help them be successful, the money will take care of itself. Ten years in and it’s worked out pretty well.

We won some business very early on with two dot-coms, an electronic bill-pay company and another group called “Rooster.com” that was going to revolutionize the e-world of agriculture. These two kept us pretty busy for the first year. But, like so many other ill-fated, VC-backed boondoggles of the time, they both went belly-up early in 2001.

Mostly we starved for the next nine months, until we finally got a break from an old colleague that Jack and I worked with earlier in our careers. We sent out our first invoice in Nov, 2001 for this bit of charity work. It was for $700. It wasn’t much, but somehow we knew that. Okay, at least we could finally stay in separate hotel rooms for once!

After Jack’s kitchen, our first “real” office was a small apartment in the old Lance cracker factory. This space was a converted loft that was zoned as “live-work.” It was always a bit odd escorting clients down the hallway past peoples’ welcome mats and folks bringing in their groceries. All things considered, it was cool and most importantly, cost effective. We had a great time there, and clients seemed to enjoy coming to visit us for meetings. We had a pancake place and a sushi joint in our building. What more could we hope for? Read More »

Best Practices: Web Based Business Applications

Check out this excellent article over on Smashing Magazine about user experience design for web based business applications. There are some great examples of dashboarding and other UI widgets. We love complex data-driven web based business applications with great user experience. Article here