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Sprockets
Think of our blog as a window where you can see what's new with us, our clients and the demand creation world we operate in. To close the loop between advertising and sales, we find ourselves in interesting places: cornfields, laboratories, retail stores, bank lobbies and more. Enjoy our tales. Be sure to share yours.

Monthly Archives: May 2010

Ag Services Group Beefs Up

Technekes is thrilled to welcome a few whippersnappers to the Ag Services Team.

Hailing from the Bluegrass State, Lindsey Burke is one of our two new team members.  She’s not afraid to get down and dirty – she comes from a family farm and has helped her brother run his agricultural equipment auctions for several years.  She’s got other “Farm” background, too.  She came to us from Farm Bureau and was with Farm Credit before that.  Lindsey appreciates her new role, where she extends the reach and frequency of field sales folks.   She says, though, that she wishes she’d had that kind of support when she was selling for Farm Bureau!

Our other new teammate, Catherine Mitchell, also brings gracious plenty ag experience.  A North Carolina native, Catherine grew up on a dairy farm.  She’s helped with calves and worked continuously with the family’s show string, as well as participating on the 4-H and FFA dairy judging teams.  Catherine’s a recent NC State grad and while there, enjoyed an internship with Fort Dodge Animal Health.

We hope you’ll join us in big “hello” and “welcome” to our newest teammates.

Watch Where You Step: Another Day On The Job At Technekes

In most offices, you’ve got to watch what you say.  After a recent day of on-the-farm training, our Ag Practice folks might offer more practical advice:  Watch where you step.

Twelve team members went to “Pasturepalooza,” hosted by our own Callie Birdsell.  On Callie’s beef cattle farm, the group got hands-on experience and also helped with the annual herd vaccination.

Callie, a former extension agent, showed them how to handle and vaccinate cattle to Beef Quality Assurance (BQA) standards, which are essential to minimizing muscle lesions to improve carcass quality.

It sounds like our team had their hands – or maybe their gloves – full right away. “Ellie Mae,” a first calf heifer and former show girl, was happy to demonstrate how tough it can be to keep a soon-to-be-vaccinated animal from escaping.

Next up was running the calves through the chute, which proved to be a challenge even for experienced folks like Nick Flanigan, Luke Spainhour and Dennis Hecht.  It was much easier, it seems, for the team to identify some of weed problems on the farm, including thistles, blackberries, buttercup, dew berries and dogfennel.

No “palooza” would be complete without food, so Rich Bennek, our resident nutritionist, helped everyone understand the importance of a balanced ration by looking at a forage analysis of the pastures, a silage sample and feed labels from packaged creep feed.  As Dale Winstead noted, “Digestibility is essential to improve gains and milk production.  A forage analysis is necessary, as are annual fertilization and herbicide applications, to help keep pastures clean of weeds.”

Yep.  Wrangling calves and identifying weeds.  Just another day on the job at Technekes.

Miners Versus the Volcano, Part II

Greetings from Switzerland!

Good news.  After their original honeymoon plans were postponed following the eruption of Eyjafjallajokull, our creative director, Scott Miner and his new bride, Julie, have arrived safely in Switzerland.

We’ve been keeping up with their travels via Scott’s blog, Lager and Luggage, and judging by the pictures, their quest to find “the perfect pint” may very well be realized before their return.   Santé!

Even without lava and ashes, the trip got off to a shaky start.  The Miners flight was cancelled, and then, after re-booking, Scott was nearly cavity searched, following a call from Preston while Scott’s phone was in the x-ray machine.  Finally, after two long days of travelling, the weary couple made it to Zurich, and had all of us back home salivating after reading about their dinner at Baz’Art Café in Lausanne.

While the Miners are enjoying their well-deserved honeymoon, back at Technekes, we’re doing out best to keep up maintain the high level of work Scott would expect, including rearranging furniture in our new office space.

We feel sure Scott would approve of our decision to move his desk and Mac out onto the main floor, so we can turn his office into a creative lounge.

Always On Target, Always Giving Back

It was bound to happen.

After all, targeted database marketing is what we’re known for.  And it’s true that no one gets a bigger kick than we do out of helping our community.  And, finally, as luck would have it, one of our founders, Jack Ross, is a nationally ranked shooter.

Add it all up and we were a natural.  Of course we agreed to be one of the  presenting sponsors of the Red Shoe Shoot Out fundraiser, a sporting clays tournament to benefit the Ronald McDonald House of Charlotte, scheduled to open in early 2011.

The Ronald McDonald House of Charlotte will be one of the more than 280 Houses operating worldwide today, providing needed services, loving support and comfortable housing for the families of hospitalized children.   The Charlotte location, on Morehead Street, will serve families of patients at the Presbyterian Hemby Children’s Hospital and the Levine Children’s Hospital at Carolinas Medical Center.

Several similar clays tournaments have already been held nationwide, but this will be the first in Charlotte, taking place this November at Fork Stables.  Given our history with the Ronald McDonald House (we contributed $10,000 just a few months back), we’re optimistic that, with the support of our staff, clients and friends, we can make another sizable donation.

We’re looking for additional sponsors now – and even starting to assemble some teams (no experience necessary).  Interested?  Contact Erin Faucette or Jan Burlee at Technekes (704.342.2900) for more info.

A Brave New World In Pharmaceutical Sales

With new, stricter FDA regulations and guidelines in place, the world of pharmaceutical sales has been turned on its ear. We’re seeing a whole lot less “Wild, Wild West” and a whole lot more “Brave New World.”

Everybody is scrambling, trying to adapt. At the very same time, sales forces are being slashed, sometimes by as much as two-thirds. Pharmaceutical companies are being forced to rethink strategies for reaching physicians. Some are spending mind-boggling amounts on direct-to-consumer marketing campaigns attempting to push patients to request specific brand names and hopefully, persuade their physicians to prescribe accordingly.

At Technekes, we know there’s a more effective and efficient approach.

We know – from experience – that you can outsource some of those sales responsibilities to stop the hemorrhaging of key physician accounts as well as continue to service important physicians who may otherwise be dropped from circulation, due to internal sales force cuts. Using highly intelligent external resources, we can even help you efficiently pick up “unattended” physicians, sustaining “conversations of value” in geographic areas that no other sales force is reaching.

We’re already seeing great success with this methodology, which keeps your external sales force focused on key deciles, while still meeting sales objectives in lower deciles.

Sure, it takes a bold client to make this kind of change, but we figure that a brave, new world is going to be populated with brave, new clients. Wouldn’t you agree?