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Sprockets
Think of our blog as a window where you can see what's new with us, our clients and the demand creation world we operate in. To close the loop between advertising and sales, we find ourselves in interesting places: cornfields, laboratories, retail stores, bank lobbies and more. Enjoy our tales. Be sure to share yours.

Monthly Archives: May 2010

New Offices For Us = New Furnishings For Those In Need.

For too many years, we’ve heard, “when in doubt, throw it out.”  An admirable aspiration, perhaps, if you’re cleaning out a kid’s school locker or Aunt Millie’s stocking drawer, but at Technekes, we know a lot old stuff still has plenty of life in it.

For example, when we moved into new offices in the Research Triangle Park, we were left with a lot of unneeded, but still usable, office furniture.  Truckloads, in fact.

It would’ve been easy to just drag it to the curb and leave it.  (OK.  Not that easy, but you get the idea.)  However, that’s not the way we think at Technekes.  In Wake County, NC alone (seat of the state capital and one of three counties represented in the RTP), nearly 80,000 residents (8.8%) live at or below the poverty level.  No question, the need is great.  Furthermore, according to the EPA, furniture accounts for over 9 million tons of landfill every year.

What a waste.

Our old furniture, however, is being put to good use by The Green Chair Project, a newly formed non-profit corporation created to be a donation receptacle for gently used household furnishings to be given back to those in need throughout our community.

In fact, we’re proud to say that we were The Green Chair Project’s very first donor.

If you’d like to know more, visit thegreenchair.org.  And as always, if you’ve got other ideas of how we can do good, we’d welcome your ideas.

Christmas In May. (We Just Couldn’t Wait Until July.)

Can you spot a few familiar faces in our 2008 holiday card?

It’s supposed to reach the high 70s here in Charlotte today, but it seems that a lot of folks already have Christmas on their minds, so by special request, we’ve posted images of our infamous Technekes holiday cards on Flickr.

Take a peek. You’ll likely recognize the illustrator’s work. He’s Dean Macadam, who’s produced work for Kraft, Nickelodeon, Disney, The Village Voice, Rolling Stone and many other standout brands.

The cards are a Technekes tradition, and from what we hear, it’s a tradition our clients and vendors look forward to every year. Instead of the usual gift baskets, we pick a worthy charity, call Dean, and get a little nutty in the process. Last year, we were able to contribute $10,000 to the Ronald McDonald House of Charlotte on behalf of our terrific clients.

Ideas for 2010 are already in the works, but in the meantime, check our gallery. We’d love to hear what you think and if you’ve got thoughts for the coming holiday season, be sure to let us know that, too. Some of our best ideas come from clients!