Our clients needed it, so we delivered.  We’re pleased to announce that this month, we’re increasing the capacity at our Marketing Interaction Center (the MIC), by over 30%.

That kind of flexibility is essential to us.  From the very beginning, we’d designed the MIC to be different.  We’d worked with other call centers, on behalf of our clients, but none of them lived up to the high standards of Technekes.  Sadly, we heard too many “robotic” callers.  Too many disinterested callers.  Too many improperly or incompletely trained callers.  There’s a reason folks hate to be called by people like that.  Who wouldn’t?

That’s when we knew we’d have to build our own Marketing Interaction Center – from scratch.

The great thing about starting from scratch is that we could make it whatever we wanted.  We could make it exactly what our customers needed.  And we can continue to evolve as our customer needs change.

Yes, the MIC is a structured call center, but it’s also a place where innovation thrives.  At every level, associates are encouraged to share their ideas and best practices.

We hire top level talent.  You wouldn’t believe how many of our folks have degrees and specific job experience in the industry.  We’ve got ag folks who have their own farms.  Financial services folks working on MBAs.  And healthcare folks with years of experience.  Since they already understand and appreciate the industry and because our training is so thorough, our callers can engage in dynamic and conversational interactions with our clients and prospects.  A customer never feels that he or she is talking to someone who doesn’t know or doesn’t care.

We care.  We coach, we connect and we celebrate with our employees.

So please, don’t refer to the MIC as a “call center.”  Even with an increased capacity of over 30%, we’re surely not.  And proud of it!