Sure, July was hot here in North Carolina, but the folks in our Marketing Interaction Center (the MIC), were busy setting a few records of their own.

For one SMB (small/medium business) customer outreach program alone,

• More than 25,000 outbound phone call attempts were made
• Nearly 5,000 decision makers were reached
• Over 3,000 sales appointments were secured

That means our MIC team achieved an appointment success rate of over 70%!

On another key account acquisition program, the MIC team rallied to deliver 200% of the sales lead goal program-to-date.

Those are the kinds of results any client would be thrilled to have. Way to heat things up, gang!