Healthcare Practice (2)

Category Archives: Healthcare Practice

November 3, 2011

Nothing Smooth About
The Midnight Mo’rauders

Alex Dowlin, Director of Sales Operations, Healthcare Practice Group

As many of you know, a group of brave gentlemen here at Technekes in Raleigh and Charlotte have taken on the task of bringing awareness for prostate cancer … by growing moustaches.

Someone very close to my wife, Heather, and me has been recently diagnosed with prostate cancer, and to show support for him and bring awareness for men’s health, I’ve pledged my “attempt” to cultivate a genuine 100% face grown moustache for 30 days. It’s Movember, the month formerly known as November, which is dedicated to growing moustaches and raising awareness and funds for men’s health. I have joined the movement and will be donating my upper lip to the cause for 30 days.

My moustache (Mo) will spark conversations, and no doubt generate some laughs; all in the name of raising vital awareness and funds for cancers affecting men. Please join in our effort by becoming a Mo Bro or Mo Sista, or support with donations or forwarding on our progress to your networks. You can see updated pictures of the team here: http://mobro.co/alexdowlin. (As of today, it looks like my lip is dirty.) This won’t be pretty. I will forward out progress of our team, the Midnight Mo’rauders as we progress.

Why am I so passionate about men’s health?

1 in 6 men will be diagnosed with prostate cancer in their lifetime
A man is diagnosed with prostate cancer every 2.2 minutes
1 in 2 men will be diagnosed with cancer in their lifetime
24% of men are less likely to go the doctor compared to women

Please support my efforts by making a donation to our team, The Midnight Mo’rauders, at http://mobro.co/alexdowlin.

You can even write a check payable to “Movember Foundation”, reference my name and Registration Number 1913786 and send it to: Movember Foundation, PO Box 2726, Venice, CA 90294-2726

If you’d like to find out more about the type of work you’d be helping to fund by supporting Movember, take a look at the Programs We Fund section on the Movember website: http://us.movember.com/about

Thank you all in advance for supporting my efforts to change the face of men’s health.

Author admin

November 1, 2011

Supporting Men’s Health,
Face To Face.

Last night may have been Halloween, but a lot of folks here at Technekes will begin changing their appearances today.

That’s right – November 1 marks the first day of “Movember,” a month long campaign to raise funds and awareness for men’s health issues. Men (and women) around the country and in our very own offices will be putting aside their razors to support LIVESTRONG and the Prostate Cancer Foundation.

According to CNN, “So far, Americans have raised $7.5 million for Movember. Worldwide, participants have raised $174 million, which, according to Movember, makes the group the largest nongovernment funder of prostate cancer research in the world.”

As the month goes on, we’ll try to capture some pix of your formerly clean (and not-to-clean) shaven team members. And in the meantime, if you’d like to contribute to the cause, visit movember.com/donate/.

And step away from that razor, Mo Bros and Mo Sistas. It’s all in good fun, but more important, it’s all for a good cause.

Author Cheri

October 27, 2011

Despite Diminished Sales Force,
Reach Out And Sell!

Brian Cea, Director of Business Development

You don’t need me to tell you. It’s a topsy-turvy time in the pharma world. As brand marketers struggle getting their message to the masses, sales resources have been annihilated. As reported in this recent article by Pharmalot (http://bit.ly/RepOnCallReaches), the good news is the rate of pharma job loss is slowing. The bad news, however, is that reps continue to lose jobs at a record pace.

So here’s the question pharma marketers ask themselves every day: Are physicians still getting my message?

Well, yes, if you’re working with an integrated marketing company like Technekes. Our RepOnCall program gives pharma marketers proven tools to reach physicians with a multi-channel approach (tele, web, email or virtual detaling) to extend your sales message and create demand for your product. It’s what we do. If you want to learn more, give me a call. I look forward to telling you more ways you can reach out — and sell.

Author admin

October 21, 2011

“Communication” begins long before “conversation.”

Alex Dowlin, Director of Sales Operations
Since communication is a two-way street, it’s essential that everyone in a conversation abides by the same rules of the road. In other words, they have to speak the same language — and not just literally.

Take the example of our RepOnCall phamaceutical sales support reps. Since they support doctors, nurses and medical office managers every day, our reps have to understand where those healthcare providers are coming from – how their office operates, what their daily concerns and burdens are. And they have to have an absolute appreciation of pressures unique to healthcare professionals.

That’s precisely why our reps have such extensive expertise in healthcare products and disease states. Only with this solid background, can a RepOnCall work by phone to reach the right people in the practice, engage in real communication, and generate real results, verified by authentic Voice of the Customer (VOC):

“We have to restrict how many reps we see because we are so busy. But we still need samples and clinical stuff. This might work, because we can get everything we need without really slowing us down. That’s cool!”
– Nurse, in a “closed to reps” practice

“I like the idea of using actual pharma reps as a stop-gap measure when there is a change in reps [because] I need to have consistent support from the brand over time — from an actual rep. Just from talking to you, I know I can get a question answered. I will keep [BRAND] top-of-mind the next time I walk into the closet.”
– Physician, practice in a vacant territory

“I don’t know who ever decided that multiple reps with the same drug coming into my office would be a good thing. We are a small practice. We remember the info. We don’t need to be told three times a week. You guys might even get more time with the doc by working like this.”
– Office manager, practice in a newly filled territory

Just imagine what our team – and clients — can do with this kind of candid, actionable communication.

Just imagine what our team can do for you. Let’s open the lines of communication. I’d welcome the chance to have a conversation about what RepOnCall can do for your brand.

Author admin

September 23, 2011

A Regulatory-Friendly Way To Drive Patient Compliance

Brian Cea, Director of Business Development

Patients want more. Not just more information but a relationship. They want to know they’re doing the right thing, and that what they’re feeling and doing is “normal.” You can’t blame them. Although regulations can make it tricky, anyone taking medication certainly deserves an open line of communication.

In my experience, patients need more than good reasons to take a medication, they need to know what life is like while taking that medication. They need “real world” examples of what it’s like to be compliant — and not. In the article, Is Pharma Going To Ever Make The Leap, the author points out why patients in general are not compliant, but as a marketer, do you know why your patients in specific are not compliant? Do your patients understand the ramifications of non-adherence? Is there way you can share that information with them?

Absolutely. With KeyInsights by Technekes, we gather and compile patient feedback and share it with you, and, if you like, with the prescribers and the patients themselves. All stakeholders learn more about the patient community – from patients who respond honestly and anonymously. KeyInsights allows you to tailor your message based on patient feedback and then continually engage the patient to drive compliance. All in a regulatory-friendly package.

For more information, drop me a line at brian.cea@technekes.com or go to http://healthcare.technekes.com/keyinsights.aspx.

Author admin