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Sprockets
Think of our blog as a window where you can see what's new with us, our clients and the demand creation world we operate in. To close the loop between advertising and sales, we find ourselves in interesting places: cornfields, laboratories, retail stores, bank lobbies and more. Enjoy our tales. Be sure to share yours.

Category Archives: History

A Record-Setting July – And We’re Not Talking Temp!

Sure, July was hot here in North Carolina, but the folks in our Marketing Interaction Center (the MIC), were busy setting a few records of their own.

For one SMB (small/medium business) customer outreach program alone,

• More than 25,000 outbound phone call attempts were made
• Nearly 5,000 decision makers were reached
• Over 3,000 sales appointments were secured

That means our MIC team achieved an appointment success rate of over 70%!

On another key account acquisition program, the MIC team rallied to deliver 200% of the sales lead goal program-to-date.

Those are the kinds of results any client would be thrilled to have. Way to heat things up, gang!

Open House in Charlotte

Technekes welcomed 100 friends from the Charlotte area to celebrate our 10th Anniversary and christen our new headquarters location this evening.

Great food, wine and an extensive selection of our very own “Gear Beer*” were enjoyed by all.

The evening featured interesting antics with bobble-head dolls, a quasi-official ribbon cutting ceremony, and a Technekes original party favor, tins of Create Demand® Thinking Putty.

Yee haw!!!

*A special Technekes thanks to Luke Williams, our Marketing Interaction Center Director and official Brewmaster!

Friends enjoying our new HQ Open House

Jack prepares to cut the ribbon on our new home

Great food and Technekes "Thinking Putty" for all!

Kristin Terdik: Eight Years at Technekes and Eight Years of Magnificent Hair!

Congratulations Kristin on your eighth anniversary at Technekes – our longest tenured employee! What an amazing job that you’ve done since your very first day, April 11th, 2002.

As Jack likes to say, you are indeed the “heart and soul of Technekes!”

Thank you most sincerely. We appreciate your incredible effort, talent and magnificent hairstyles!

A sampling of some of our favorite Kristin Do’s…

Raise Your Glass

A toast, friend, to 10 years of demand creation, a brand new website and our new corporate digs! Raise your glass with our very own Technekes brand beer.  Masterfully brewed by our Marketing Interaction Center Manager, Luke Williams, “Gear Beer”, comes in four styles: Belgian Blonde, Sierra Pale, Light Brown and Nut Brown.

Not yet available at your local watering hole, it is a featured in Technekes’ fridge.

Thanks, Luke, for the tasty brews. And please don’t give up your day job!

Technekes: The Early Years

It sure doesn’t seem like it’s been 10 years. Sometimes I look around at our team, our clients, and I just can’t believe that we’ve come this far.

I still remember hooking up a server rack in Jack’s kitchen, blowing most of the fuses in his house. I guess you can say that we did it the old fashion way – no venture capitalists, nothing fancy. We’ve just always believed that if we’re the best at what we do, we take care of customers, and we help them be successful, the money will take care of itself. Ten years in and it’s worked out pretty well.

We won some business very early on with two dot-coms, an electronic bill-pay company and another group called “Rooster.com” that was going to revolutionize the e-world of agriculture. These two kept us pretty busy for the first year. But, like so many other ill-fated, VC-backed boondoggles of the time, they both went belly-up early in 2001.

Mostly we starved for the next nine months, until we finally got a break from an old colleague that Jack and I worked with earlier in our careers. We sent out our first invoice in Nov, 2001 for this bit of charity work. It was for $700. It wasn’t much, but somehow we knew that. Okay, at least we could finally stay in separate hotel rooms for once!

After Jack’s kitchen, our first “real” office was a small apartment in the old Lance cracker factory. This space was a converted loft that was zoned as “live-work.” It was always a bit odd escorting clients down the hallway past peoples’ welcome mats and folks bringing in their groceries. All things considered, it was cool and most importantly, cost effective. We had a great time there, and clients seemed to enjoy coming to visit us for meetings. We had a pancake place and a sushi joint in our building. What more could we hope for? Read More »