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Think of our blog as a window where you can see what's new with us, our clients and the demand creation world we operate in. To close the loop between advertising and sales, we find ourselves in interesting places: cornfields, laboratories, retail stores, bank lobbies and more. Enjoy our tales. Be sure to share yours.

Category Archives: News

Hot Off The Press: Bobbie’s “Viewpoint”

 

You’ll find a familiar face in this month’s issue of Medical Marketing and Media.  It’s our own senior vice president of healthcare marketing, Bobbie Montgomery, sitting in as guest writer for the February “Viewpoint” column.

As usual, Bobbie is able to see beyond the constraints of pharma marketing — including tightening regulations and slashed sales forces —  to identify real and profitable opportunities for clients in 2012.

Congrats on being published, Bobbie!  The only thing better than seeing you in print is actually seeing you in action with our wonderful clients!

 

 

“RxMatters” Matters More Than Ever.

Sandy Moulton, Executive Director, RxMatters Foundation

When most of us think of poverty in America, we think of the homeless, the unemployed or other individuals who somehow missed out on the American dream.  We don’t picture the poor as people we know – people living in the suburbs in households headed by married couples with fulltime jobs.  (See “Older, Suburban and Struggling, ‘Near Poor’ Startle The Census,” The New York Times.)  However, a new government measure of poverty released last month identifies the poor and “near poor” as being people who look a lot like us and our friends and neighbors.  Even the government bean counters who work on these issues every day were surprised to find that, under this new calculation, one out of every three Americans lives at or just above the poverty level.

Those of us who work with healthcare benefit programs should welcome the change from the long-criticized Federal Poverty Level, which measured financial status solely by the annual family income.  The new Supplemental Poverty Measure provides a more realistic assessment of household wealth by taking into account benefits such as food stamps and tax credits, as well as expenses like insurance and transportation costs, and then adjusts the total for regional differences in the cost of living.

This new review of the complexity of poverty in America points out the vital need for pharmaceutical Patient Assistance Programs.  Through its service provider, Technekes, the Foundation works to offer pharmaceutical manufacturers a streamlined and compassionate way to provide free prescription drugs to patients who cannot otherwise afford them.  With poverty now affecting some 51 million Americans, programs like RxMatters are needed now, more than ever.

 

One Mo’ Reason To Contribute.

Preston Fay, Chief Marketing Officer, Founder

Men have a 50-50 chance of developing cancer in their lifetime. I know two people diagnosed in the last six weeks. That’s why I need your help.

November is now know as “Movember,” and it is responsible for the sprouting of moustaches on thousands of men’s faces, in the US and around the world.

I and 15 of my brothers at Technekes are sporting a wide variety of Mo’s to raise much-needed funds and awareness for men’s health.

We’re on day 19, and so far our Mo’Rauders team has raised nearly $1,400!

I don’t often come a beggin’, but now I’m asking you to sponsor my scary handlebars and evil lower-lip thingy by making a contribution. I know it’s ugly, but Movember is a worthy cause.

Here’s how you can help:

  • Go to this page: DONATE NOW!
  • Enter a donation amount: $10, $25 or $10,000
  • Follow the simple steps to complete your transaction
  • Bask in the glow of your good deed and my nasty facial hair which is gone on 12/1!

Thanks so very much for your help!

Supporting Men’s Health,
Face To Face.

 

Last night may have been Halloween, but a lot of folks here at Technekes will begin changing their appearances today.

That’s right – November 1 marks the first day of “Movember,” a month long campaign to raise funds and awareness for men’s health issues. Men (and women) around the country and in our very own offices will be putting aside their razors to support LIVESTRONG and the Prostate Cancer Foundation.

According to CNN, “So far, Americans have raised $7.5 million for Movember. Worldwide, participants have raised $174 million, which, according to Movember, makes the group the largest nongovernment funder of prostate cancer research in the world.”

As the month goes on, we’ll try to capture some pix of your formerly clean (and not-to-clean) shaven team members. And in the meantime, if you’d like to contribute to the cause, visit movember.com/donate/.

And step away from that razor, Mo Bros and Mo Sistas. It’s all in good fun, but more important, it’s all for a good cause.

Client Quote Of The Week

I didn’t think magic existed, but I just witnessed it. Your email was a trainstopper in every case. Thanks for waving your magic wand!”