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Think of our blog as a window where you can see what's new with us, our clients and the demand creation world we operate in. To close the loop between advertising and sales, we find ourselves in interesting places: cornfields, laboratories, retail stores, bank lobbies and more. Enjoy our tales. Be sure to share yours.

Category Archives: Work

“RxMatters” Matters More Than Ever.

Sandy Moulton, Executive Director, RxMatters Foundation

When most of us think of poverty in America, we think of the homeless, the unemployed or other individuals who somehow missed out on the American dream.  We don’t picture the poor as people we know – people living in the suburbs in households headed by married couples with fulltime jobs.  (See “Older, Suburban and Struggling, ‘Near Poor’ Startle The Census,” The New York Times.)  However, a new government measure of poverty released last month identifies the poor and “near poor” as being people who look a lot like us and our friends and neighbors.  Even the government bean counters who work on these issues every day were surprised to find that, under this new calculation, one out of every three Americans lives at or just above the poverty level.

Those of us who work with healthcare benefit programs should welcome the change from the long-criticized Federal Poverty Level, which measured financial status solely by the annual family income.  The new Supplemental Poverty Measure provides a more realistic assessment of household wealth by taking into account benefits such as food stamps and tax credits, as well as expenses like insurance and transportation costs, and then adjusts the total for regional differences in the cost of living.

This new review of the complexity of poverty in America points out the vital need for pharmaceutical Patient Assistance Programs.  Through its service provider, Technekes, the Foundation works to offer pharmaceutical manufacturers a streamlined and compassionate way to provide free prescription drugs to patients who cannot otherwise afford them.  With poverty now affecting some 51 million Americans, programs like RxMatters are needed now, more than ever.

 

Client Quote Of The Week

I didn’t think magic existed, but I just witnessed it. Your email was a trainstopper in every case. Thanks for waving your magic wand!”

 

 

Client Quote Of The Week

My inbox is being flooded today with appointments arranged by Technekes. I’ve seen 10-15 just today and the frequency seems to be picking up.”

 

 

Despite Diminished Sales Force,
Reach Out And Sell!

Brian Cea, Director of Business Development

You don’t need me to tell you.  It’s a topsy-turvy time in the pharma world.  As brand marketers struggle getting their message to the masses, sales resources have been annihilated.  As reported in this recent article by Pharmalot (http://bit.ly/RepOnCallReaches), the good news is the rate of pharma job loss is slowing.  The bad news, however, is that reps continue to lose jobs at a record pace.

So here’s the question pharma marketers ask themselves every day:  Are physicians still getting my message?

Well, yes, if you’re working with an integrated marketing company like Technekes.  Our RepOnCall program gives pharma marketers proven tools to reach physicians with a multi-channel approach (tele, web, email or virtual detaling) to extend your sales message and create demand for your product.  It’s what we do.  If you want to learn more, give me a call.  I look forward to telling you more ways you can reach out — and sell.

“Communication” begins long before “conversation.”

Alex Dowlin, Director of Sales Operations
Since communication is a two-way street, it’s essential that everyone in a conversation abides by the same rules of the road.  In other words, they have to speak the same language — and not just literally.

Take the example of our RepOnCall phamaceutical sales support reps. Since they support doctors, nurses and medical office managers every day, our reps have to understand where those healthcare providers are coming from – how their office operates, what their daily concerns and burdens are.  And they have to have an absolute appreciation of pressures unique to healthcare professionals.

That’s precisely why our reps have such extensive expertise in healthcare products and disease states.  Only with this solid background, can a RepOnCall work by phone to reach the right people in the practice, engage in real communication, and generate real results, verified by authentic Voice of the Customer (VOC):

“We have to restrict how many reps we see because we are so busy. But we still need samples and clinical stuff.  This might work, because we can get everything we need without really slowing us down.  That’s cool!”
– Nurse, in a “closed to reps” practice

“I like the idea of using actual pharma reps as a stop-gap measure when there is a change in reps [because] I need to have consistent support from the brand over time — from an actual rep.  Just from talking to you, I know I can get a question answered.  I will keep [BRAND] top-of-mind the next time I walk into the closet.”
– Physician, practice in a vacant territory

“I don’t know who ever decided that multiple reps with the same drug coming into my office would be a good thing.  We are a small practice. We remember the info. We don’t need to be told three times a week.  You guys might even get more time with the doc by working like this.”
– Office manager, practice in a newly filled territory

Just imagine what our team – and clients — can do with this kind of candid, actionable communication.

Just imagine what our team can do for you.  Let’s open the lines of communication.  I’d welcome the chance to have a conversation about what RepOnCall can do for your brand.