Alex Dowlin, Director of Sales Operations
Since communication is a two-way street, it’s essential that everyone in a conversation abides by the same rules of the road. In other words, they have to speak the same language — and not just literally.
Take the example of our RepOnCall phamaceutical sales support reps. Since they support doctors, nurses and medical office managers every day, our reps have to understand where those healthcare providers are coming from – how their office operates, what their daily concerns and burdens are. And they have to have an absolute appreciation of pressures unique to healthcare professionals.
That’s precisely why our reps have such extensive expertise in healthcare products and disease states. Only with this solid background, can a RepOnCall work by phone to reach the right people in the practice, engage in real communication, and generate real results, verified by authentic Voice of the Customer (VOC):
“We have to restrict how many reps we see because we are so busy. But we still need samples and clinical stuff. This might work, because we can get everything we need without really slowing us down. That’s cool!”
– Nurse, in a “closed to reps” practice
“I like the idea of using actual pharma reps as a stop-gap measure when there is a change in reps [because] I need to have consistent support from the brand over time — from an actual rep. Just from talking to you, I know I can get a question answered. I will keep [BRAND] top-of-mind the next time I walk into the closet.”
– Physician, practice in a vacant territory
“I don’t know who ever decided that multiple reps with the same drug coming into my office would be a good thing. We are a small practice. We remember the info. We don’t need to be told three times a week. You guys might even get more time with the doc by working like this.”
– Office manager, practice in a newly filled territory
Just imagine what our team – and clients — can do with this kind of candid, actionable communication.
Just imagine what our team can do for you. Let’s open the lines of communication. I’d welcome the chance to have a conversation about what RepOnCall can do for your brand.
You don’t need me to tell you. It’s a topsy-turvy time in the pharma world. As brand marketers struggle getting their message to the masses, sales resources have been annihilated. As reported in this recent article by Pharmalot (http://bit.ly/RepOnCallReaches), the good news is the rate of pharma job loss is slowing. The bad news, however, is that reps continue to lose jobs at a record pace.
