This is the first in a series of posts telling more about the services we offer clients in the agriculture, financial services and healthcare industries.  The topic this week is “Marketing Strategy.”  Next week, we’ll cover “Targeting & Qualification.”

They say a great idea doesn’t care who had it.  To that, we’d add that a great idea isn’t great unless it can actually be executed.  That’s when a simple idea is elevated to “strategy.”

Don’t get us wrong — we love brainstorming.  Sitting with clients and associates and kicking around ideas is one of the great parts of our job.   Ideas, though, are one thing.  Strategy’s more complicated.

Lots of people and vendors and agencies can come up with integrated marketing ideas.  But the ability to take an idea, execute it and watch it bear fruit?  That’s complex and multi-layered and challenging.  That requires an insight into the data, an ability to integrate seemingly disparate marketing channels and a depth of industry expertise most agencies can’t offer.

That’s strategy.  And that’s what we offer at Technekes.

We understand the many components required to develop and execute a sound marketing strategy.  We know how to loop in all the people who have influence over a sale.  We understand the importance of sharing information.  And we’d never overlook the necessary role of the sales force.

We even provide internal pressure-testing, to evaluate your strategy before — not after — your program is executed.  Then, we’ll assess your strategy as it is executed, to ensure that it is on – and stays on – track.

Sound like a good idea?  Or better yet, a good strategy?

Let us put one together for you.