Technekes is pleased to announce that it has established a strategic venture with an industry-leading provider of incentive and recognition solutions, Atlanta-based, Xceleration, Inc.

The new venture, Ignite B2B (www.IgniteB2B.com), marries Technekes’ extensive demand creation capabilities with Xceleration’s comprehensive incentive and proprietary RewardStation® technology.

“Ignite B2B is a perfect marriage of competencies to provide clients with turnkey marketing and sales programs,” said Steve Amedio, Technekes’ president and chief operating officer. “I’ve worked closely with the senior executives at Xceleration for 10 years. RewardStation is a fantastic rewards platform that has application in virtually every demand creation program that we execute for our clients,” said Amedio.

“By the same token, we run rewards and recognition programs with a number of world-class B2B clients. All of these companies need support in their efforts to generate demand for their products and services,” said Ben Levenbaum, Xceleration’s president and chief operating officer. “Technekes adds exceptional demand creation expertise to our capabilities,” said Levenbaum.

“We have our first client implementation well underway. We’re working with a new client to create demand for its products among distribution channel partners by implementing a fully customized rewards program for sales people to learn more about our client’s products and promote and sell them over the next quarter, said Amedio.”

Ignite B2B has hired Pickett Yon as director, marketing solutions. She is working closely with Technekes’ and Xceleration’s management and account services teams to bring unique and comprehensive demand creation and incentive services to market.

Pictured (Left to Right): Pickett Yon, Ignite B2B; Ralph Burton, Xceleration; Ben Levenbaum, Xceleration; Steve Amedio, Technekes; Scott Miner, Technekes