Turnkey concierge marketing services.
When you work with Technekes, you get to do what you do best - manage your brand or product at the highest level - because we've staffed our teams to take on every detail of even the most complex projects, from strategy and planning to database management, creative production and analysis.
- Account Management
+ Account Management
We work for you.
What makes a great team? In sports, you want teammates with a combination of gifts - things like speed and intelligence and sheer audacity. In business, well, you want pretty much the same combination. You don't just want the players who can get the job done. You want the ones who can and will get the job done.
That's your Technekes account
At Technekes, we come at account management from a slightly different angle. For starters, our teams our aligned by industry, which means your team is dedicated to your line of work. We're experts, continuing to grow and learn more about your business, on our own, with you and through additional educational opportunities. Our goal is to be as knowledgeable about your business as
It's unlikely you've ever worked with such seasoned and experienced folks. And rest assured that your account services leader will be the one who actually services your account,
remaining engaged and active, Day One and every day thereafter. Your team stays intact, bringing on additional players as needed, so there's no information exchange gap.
Just as important is the way we work. Yes, we get it done, but we're not just order-takers. We see ourselves as your strategic partner - an extension of your department. Even as we're attending to the essential day-to-day details of your programs, we're always thinking big picture, always looking 360, always considering ways to amp up ROI.
Bottom line, we are your advocate. We represent you -- which means that when the need arises, there's no limit to the extraordinary measures we'll take to ensure your program is well-executed, on time and on budget. Just ask our current clients. To hear them tell it, we represent them so well that their logos - not ours - should be on our business cards.
And in some cases, it actually is.
- Creative Services
+ Creative Services
Design that communicates. Copy that resonates.
Specialized marketing necessitates specialized creative. So while our creative group has the services you'd expect, you'll also find a depth of expertise and understanding you won't find anywhere else.
We're not here to blast a demographic with mountains of letters and brochures. And we're happy to leave logo design to the black turtlenecks on Madison Ave. Instead, what we do is constantly work to identify the best way, the most effective way, the most efficient way to create a targeted, personalized experience for your customers.
Our in-house team has years of experience in traditional direct and digital marketing, working for the largest and most trusted brands in the world. We know how to play nice with your agencies and legal teams, while bringing our own unique expertise to the table.
We're focused on well-executed trigger marketing that is relevant, timely and ultimately, rings the register. One reason we're so quick and our programs so successful is because we've got it all right here:
- Creative strategy
- Design - print, direct and web
- Production and delivery
- Information architecture and usability
- Project coordination for complex fulfillment projects
- Application and web user
- Microsites and PURLs
- Variable data communications
- Digital print-on-demand production
- Social media and emerging technologies
Plainly, we dig the details. So when we say, "We can do that," believe us. We can.
- The "MIC"
+ The "MIC"
Our own Marketing Interaction Center.
Your phone rings, showing a number you don't recognize. What's the first thing you think?
We know. We've all heard from those "robotic" callers. Disinterested callers. Improperly and incompletely trained callers.
That's exactly why Technekes has our own Marketing Interaction Center - the MIC.
Yes, the MIC is a structured call center, but it's also a place where innovation thrives. (It is located, after all, in Research Triangle Park - the leading research and biotech center in the US.) We hire top level talent - folks with degrees and specific job experience in the industry. We've got ag folks with their own farms. Financial services folks working on MBAs. And healthcare folks with years of pharma experience.
Our 13,000 square foot facility is unlike any marketing interaction center you've ever seen. Our associates go through extensive and ongoing training to ensure we can engage in dynamic conversations with clients and prospects. A customer never feels that he or she is talking to someone who doesn't know or doesn't care. In fact, your customer knows it's you as soon as the phone rings, because your caller ID - not ours - is programmed in.
We care. We listen. We engage. We learn. And we share what we learn with you. Among our services:
- Branded calling on your behalf
- Virtual Sales Rep
- 800 inbound/outbound
- Click to chat
- Appointment setting
- Multi-lingual support
- Quality and Productivity
+ Quality and Productivity
Keeping your programs running smoothly.
No agency ever really wants to talk about the things that could go wrong with a marketing program, but let's face it -- things happen. Glitches and setbacks are part of any business. That's why nearly every industry has its own, as well as government-regulated, quality assurance standards and product testing procedures. Indeed, the safety and security procedures for financial services, agriculture and pharmaceutical companies are among the most stringent in the U.S.
You'd think that the partners handling data and building applications for these industries would have similarly aligned quality assurance standards in place. But that's rarely the case. Technekes, however, is the exception.
You won't find anything else like our Quality Assurance team at other agencies. We know that when we work with your data, mail your checks, or launch your microsites, that you need to know without question that you can trust us and the process.
We know your program will run smoothly, because we are committed to the highest levels of quality and have a fulltime team of testers - the kind of folks who "just have to make sure" - to back that up. Using SCRUM methodology and Agile software development, we test applications, websites, and fulfillment projects. Our experts test, test, test and for good measure, test once again.
Among the tools and processes we
- Load and performance testing
- Requirements driving testing
- Industry standardized testing
- Automated regression testing
- Disaster recovery processes
- Usability testing
As a customer, of course, you just want to know that your data is secure and that your applications are running smoothly 24/7. At Technekes, it is and they are, giving you one less thing to worry about.
Proven methodology that's both brilliant and business-as-usual.
Some people like surprises. Folks in
Too much hinges on this essential element of your marketing and sales program. You may not want to know exactly what goes on behind the curtain, but when it comes to your data, you should feel confident that your program will go off without a hitch. Period.
We get it. Our in-house technology department is the kind other agencies wish they could offer. We've got nearly 20 senior developers and database architects - working with the latest .Net Windows-based technology right in our own offices.
We start where you are, going through a point-by-point discovery phase to understand the technology needed to deliver your marketing program.
From there, about at the point where most people's eyes glaze over, we dig in right up to our eyeballs - which is exactly where we like to be. We've built these systems more times than we could count.
We have fully redundant development, QA and production environments, as well as a formal backup and management infrastructure.
We don't ask our clients to fund some untested technology. Instead, we're using proven methodology to consistently deliver defect-free software and systems, such as:
- Web applications
- Marketing websites
- Mobile apps
- Data warehouses
- 3rd party integrations
- CRM systems and integration
- Microsites and PURLs
- Triggered fulfillment
- ROI calculation
In the end, we develop solutions that are both brilliant and business-as-usual. Sure, we could show you all the behind-the-scenes magic, but bottom line, you should know that we're working to make sure that the only surprise is no surprise. And in the world of technology, that's the best surprise of all.
The fearless leaders at Technekes are just that: fearless. With decades of experience and a complete arsenal of tools, they've taken what was once a kitchen-based business and built it into a thriving company responsible for driving sales and profits for major, category-leading brands in
North America and Europe. More importantly, our leaders are not sitting on the sidelines, they bring their industry experience onto the field and into the huddle. They make things happen for our clients.
- Preston Fay : Chief Marketing Officer, Founder
+ Preston Fay : Chief Marketing Officer, Founder
Passionate, innovative and creative best describe Preston. He's a direct marketing craftsman with a vision for designing marketing and sales programs that work. He pushes himself and Technekes to pursue ever-higher levels of competency.
"It's exceptionally gratifying when all the moving parts come together - strategy, creative, technology, marketing and sales. We make them sing as one, and when that happens, our clients always make a lot of money. That's the most satisfying thing I could ever do."
Preston's plied his trade as a marketer with a who's who list of clients for nearly 25 years,
having worked his way up from agency copywriter to account guy to managing director of a European database marketing company to co-founder of Technekes.
Preston's our resident practical joker, rarely passing on an opportunity to capitalize on something funny. Outside of his Technekes family, he most enjoys hanging out with lovely bride and kids and his English Pointer, Maggie. He likes playing soccer (he's bad) and cycling - bicycling and motorcycling (not great, but better). On weekends he's usually out of cell phone range, in a far-away river trying to coax a pretty trout to his fly.
- Jack Ross : Chief Technology Officer, Founder
+ Jack Ross : Chief Technology Officer, Founder
"If there's something Jack can't do with data, I'll be damned if I know what it is. He's the best I've ever seen. No one else even comes close." -Preston Fay
Jack's a technical tour de force. As Technekes' visionary, Jack is well and truly a "Jack of all trades." He's deeply experienced in virtually every aspect of technology and its application to drive marketing and sales. He builds marketing databases and data warehouses, and he helps the team at Technekes interpret and present data in ground-breaking ways to add value to everything we do. And the best part is that Jack's every bit as competent a marketer as a techie. He gets it.
Quality, accuracy and relevance are cornerstones of Jack's approach to using data to make client sales happen - and measuring success at every point along the way.
His methods have served him well over the past 20 years where he leveraged his Ivy League degree in computer science to start his career as advertising agency designer (go figure) to pioneer database development capabilities across the agricultural industry in the US and in Europe.
The best way to find Jack at Technekes is to keep an eye out for his dogs, Roxxy and Lucy. They're never far from his side. And when he's not banging away on one of his many Macs, Jack's often banging away at clay pigeons. Jack's a nationally ranked shooter - as precise in the field as he is with his data.
- Steve Amedio : Chief Operating Officer, President
+ Steve Amedio : Chief Operating Officer, President
Steve is a leader. He's an organizer, a builder of teams. He's focused on and passionate about results, skills he first acquired as a standout athlete in high school and college.
Over the course of his fascinating career, which oddly enough began when he was hired by Preston at a direct marketing agency, Steve's focused on industrial strength IT implementations and business transformation projects with an impressive list of Fortune 100 companies. He's also grown several start-ups. His ability to successfully overcome the complexities of big-company challenges with an entrepreneur's point of view makes Steve unique among business leaders.
And Technekes is happy to have him at the helm after having served us as a consultant since our very early days.
Steve's a busy guy in and out of work. When he's not playing or coaching soccer or swinging a mean stick, you might find him running on a nearby trail, training for the Pike's Peak marathon or a 50+-mile-athon or some other insane activity.
No doubt that the best thing we can say about Steve is that he's a loving husband, an exceptional father to his two kids, and caring owner of two Yorkies, Harley and Gracie, one lab, River and two cats, Lilly and Trinity.
- Ashley Williams : Senior Vice President, Ag Practice
+ Ashley Williams : Senior Vice President, Ag Practice
A gifted marketer, Ashley leads Technekes' Ag Practice by example. She tirelessly supports her clients and her team, bringing 20+ years of agricultural marketing experience to bear with exceptional effect.
Ashley's stood in her clients' shoes, having walked fields and sold "belly-to-belly" with growers as a district manager for a major seed company.
She built and led the database marketing capability for one of her industry's largest crop protection manufacturers. A captivating presenter, she's as comfortable in the boardroom as in the field.
You'll likely never meet a more knowledgeable professional who always remembers "the little things" that make a difference with customers and colleagues - a note on your birthday, a hand-written thank you, or a note for a job well done. Ashley is, in a word, inspirational.
When not hard at work with clients or developing her team, Ashley inspires her husband and two children and her two Pomeranians, Duchess and Lady.
- Bobbie Montgomery : Senior Vice President, Healthcare Practice
+ Bobbie Montgomery : Senior Vice President, Healthcare Practice
Over the past 10 years, we've grown Technekes - and our reputation - by combining innovative thinking and unwavering execution with exceptional client service. So when an opportunity opened up for a new lead of our healthcare practices, we knew we needed, well, a single individual who could offer those exact same qualities.
Bobbie Montgomery was the ideal fit. Her 25-year career in the life science industry includes work with pharmaceutical companies, hospitals, long term care, surgical and drug distributorships, and managed care
reimbursement marketing. She's had responsibility for a broad-based service portfolio including: point of sale discount programs, patient assistance programs, data analytics, contract sales organizations, PDMA compliance, ROI, sample management, market research and eDetailing/eCME.
Pretty impressive, right? But when you meet her, you'll see that she's not "all business." Far from it. Bobbie sees her clients as extended family. She just enjoys helping people.
When Bobbie's not doing volunteer work with college students (she advises over 100 students at Villanova) or attending clients' weddings (we told you, she's like family), she's tending to her own family, including two dogs (Guinness, an Airedale terrier and Skipper, a Jack Russell), two children, and, as she says, "just the one husband."
We've got to admit: It took us every bit of 10 years to assemble the crackerjack management team we now have. Among them are growers, medics and beer brewers, as well as folks with ag degrees,
masters degrees and advertising backgrounds, but at the end of the day, they all have one thing in common - an uncanny ability to inspire both clients and employees.
- Alex Dowlin : Vice President, Healthcare Practice
+ Alex Dowlin : Vice President, Healthcare Practice
Alex pretty much circled the globe before arriving here at Technekes (via Long Island, Massachusetts, Korea, Huntersville and Philadelphia), and along the way, he picked up an abundance of experience in inside sales, incentive-based marketing and call center optimization.
It’s the kind of experience he puts to good use in our healthcare practice group – where his real strength is in leading and motivating – whether he’s sharing best practices with the team or sparking enthusiasm and involvement with fundraisers like “Movember.”
Indeed, just about the only place Alex isn’t a “take charge” kind of guy is at home, but that’s only because he’s outnumbered – by his wife, two daughters, yellow lab (Wellington) and cat (Rocky).
- Ben Gilman : Vice President, Technology
+ Ben Gilman : Vice President, Technology
With grade school memories of riding to school in a beat-up Toyota RV, experience working on the Solar Car Challenge, and current ownership of a red ’68 Mustang and a cat named “’Cedes” (short for “Mercedes”), not many folks could have have predicted Ben’s arrival at an integrated marketing company
But plainly that “drive” (pardon the pun), know-how, and perhaps, the MBA he recently earned from Wake Forest are put to great use in our technology group, where Ben heads up initiatives in database management, program reporting and quality control.
We can’t wait to see what Ben drives up in next, as his wife, two chocolate labs, and, of course, ‘Cedes, welcome a new baby to the family!
- Diana Henderson : Vice President, Ag Practice
+ Diana Henderson : Vice President, Ag Practice
"Generation Y has been called everything from unmotivated slackers to a selfish and trend-conscious bunch of pompous punks."
Whoever wrote that never met Diana Henderson. She's the antithesis of a trendy slacker punk - mature, focused, competent and extraordinarily driven to help clients succeed.
Customers delight in her enthusiasm and her thirst to know everything about their business, and her teammates at Technekes admire her determination and dedication.
Most days she's hard at work before sun up, because she cares about doing great work. And apparently, she cares about it more than sleep.
And when Diana's not sending out emails at un-godly hours, you can find her singing Hank Williams at a local country and western joint or belting out our national anthem at a Charlotte Knights game. She's got some serious pipes and a great husband to boot!
- Scott Miner : Vice President, Creative Services
+ Scott Miner : Vice President, Creative Services
Most companies in our space don't have a director of creative services, and if they do, then they pretty much aren't, well, creative. Big mistake.
While your agency may be effective at developing a message for your end user, full-on demand creation requires communications that sell at every level - from the end user to the distribution channel, from the sales force to marketing and senior management.
Scott leads our creative team, brilliantly architecting the presentation of information tailored and specific to every audience. From Scott's perspective, "In many ways it's more challenging to design a program dashboard with a real-time view to ROI than a magazine ad. Our team is obligated to create a lasting impression with program stakeholders too.
If they quickly understand where we're winning and share this with management, then our likelihood of success increases exponentially. This type of thinking isn't even on the radar at other agencies. That's a shame for their clients, because it's front-and-center on mine."
One of many Upstate New Yorkers who now call Charlotte home, Scott trained at the famous Rochester Institute of Technology and has over 15 years of demand creation design experience. He's hard to spot outside work. He's either the blur on the Vespa that just sped past you, or he's up on Beech Mountain with his new bride and their crazy dog, Penguin.