Services mean nothing without, well, service.
Most of our clients don't know all of the details about our services. They hire us because we create demand, plain and simple. We make them money. We give them peace of mind. The work gets done and done very well. No babysitting required.
Every company claims to provide great service, but to be honest, exceptional service is often in short supply. This is surely good for Technekes, because service is everything to us. We give it in abundance. It is our honor to serve. In your success, we find our own. And we know our ability to deliver will keep you coming back.
At the end of the day, though, all that matters is results (and working with folks who are passionate about delivering them!). That said, it's a good idea to share the steps we can take to drive demand for you.
- Marketing Strategy
+ Marketing Strategy
Ideas leading to actual results.
They say a great idea doesn't care who had it. To that, we'd add that a great idea isn't great unless it can actually be executed. That's when a simple idea is elevated to "strategy."
Don't get us wrong -- we love brainstorming. Sitting with clients and associates and kicking around ideas is one of the great parts of our job. Ideas, though, are one thing. Strategy's more complicated.
Lots of people and vendors and agencies can come up with integrated marketing ideas. But the ability to take an idea, execute it and watch it bear fruit? That's complex and multi-layered and challenging. That requires an insight into the data, an ability to integrate seemingly disparate marketing channels and a depth of industry expertise most agencies can't offer.
That's strategy. And that's what we offer
at Technekes.
We understand the many components required to develop and execute a sound marketing strategy. We know how to loop in all the people who have influence over a sale. We understand the importance of sharing information. And we'd never overlook the necessary role of the sales force.
We even provide internal pressure-testing, to evaluate your strategy before -- not after -- your program is executed. Then, we'll assess your strategy as it is executed, to ensure that it is on - and stays on - track.
Sound like a good idea? Or better yet, a
good strategy?
Let us put one together for you.
- Targeting & Qualification
+ Targeting & Qualification
Identifying the very best candidates for maximum ROI.
Look. This isn't rocket science. To grow and be profitable, your business has to either retain customers or acquire prospects. Which means, step one, you've got to reach them. But how?
Buying a list isn't the solution. Mailing to your entire customer base isn't the solution. Asking your sales force to follow-up on every tradeshow lead isn't the solution.
Sure, all of these are a "start," but none is
the solution.
A solution has to be smarter than all that. More effective. And more profitable.
At Technekes, we give your marketing efforts the greatest possible chance of success, not only by appropriately targeting your audience, but further refining your efforts by qualifying
and scoring your customers and prospects.
By qualifying your leads and lists and databases, we help you maintain your credibility by mailing to accurate addresses. We make sure your efforts aren't wasted, by ensuring that you're reaching the real "decision-maker" on an account. We then score customers and prospects, and lists and leads to find out whether they are genuinely in the market, and, better still, where they are in the decision process. We'll even rank them, so you can prioritize and know who is most likely to buy. You'll know who to reach out to first and where you'll find the best success.
Yes, this all takes more effort, but we do it every day here at Technekes. It's not rocket science. It's just rock solid marketing, giving you rock solid results.
- Lead Generation & Nurturing
+ Lead Generation & Nurturing
Open up the lines of communication.
You're busy. Your team is busy. Your customers are busy. We're all just, well, busy. And that poses a problem for marketing and sales teams. How can you reach and effectively communicate with clients and prospects who have their own
overloaded schedules?
Easy. Let us do the heavy-lifting, by building and executing an integrated marketing program to:
- Gather more information
- Drive sales
- Prioritize leads
- Leverage brand assets
Connect with your audience via phone, direct, web or even social media.
We'll also work with your existing base to:
- Cross-sell
- Up-sell
- Generate leads
- Provide customer service
Before long , you'll see that when you nurture your customer and prospect base, all that "busy-ness" can turn into "business" of the very best kind - ROI.
- Sales Support
+ Sales Support
On the phone. On the ground. In the trenches.
Sales is one tough business. And it's tougher still when much of a sales person's day is consumed with prospecting, generating leads, and follow-up - not to mention piles of administrative work - all of which translates into less time doing what a salesperson does best - sell.
Our sales support programs will help your team become more successful by:
- Identifying prospects
- Qualifying and ranking leads
- Completing administrative work, such as recording and reporting sales
- Preparing reps for sales calls
- Acting as a "back office," sharing valuable information and background gleaned from previous interactions
- Quickly following up, as appropriate, with email updates, newsletters, thank you notes or training
Supporting sales doesn't just make sense - it makes money. Look at some of the results we've gotten for other clients:
- 23,000 appointments set in less than a year with a team of six
- 95% lead rate
- $30 million sales increase over one year
- $17 million in net new revenue
We can do the same for you. Let's set some new records in the year ahead.
- Rewards & Incentives
+ Rewards & Incentives
Amp up sales and productivity.
Surely you've been in one of those meetings - where one person suggests a rewards and incentives program, and another person all but groans out loud? We've all been there. It sometimes seems as if everyone loves the idea of incentives, but no one loves administering the program.
Except us. Where other agencies falter, Technekes shines. We know rewards and incentives work, so we made certain to have the expertise and technology in place to do the job right.
For example, a rewards program designed for you might include:
- Training modules
- Branded cards
- A points-based rewards platform
and catalog - Non-points based fulfillment of cash
or gift items
We've cut hundreds of thousands of checks, totaling millions of dollars, including services such as:
- Program development and administration
- Managing banking relationship
- Design, print & deliver branded checks
- Incentive qualification
- Rules and processing
- Escheatment (filing unclaimed property reports and turning over unclaimed checks to a state authority)
- 1099 processing
- Fraud detection
With the right technology, the right strategy and the right partnerships, Technekes stands ready to deliver measurable results for you.
- Program Fulfillment
+ Program Fulfillment
Relevant, timely, targeted messages.
Customers are smart. They'll tell you exactly what they want or need. Not necessarily in words, of course, but through their actions. The real question is: Are you prepared to respond? And then, can you respond quickly? Appropriately? Accurately?
With our trigger marketing tactics, you can. We deliver timely, personalized and relevant messages, using the perfect communication channel, including:
- Automated email
- Triggered direct mail
- Instant text messages
- Custom, branded microsites
- PURLs (personalized microsites)
What's more, using the detailed data collected and working with virtually limitless variables, we can deliver exactly the right message on time, including:
- Follow-up based on disposition
- Reminders to sales reps
- Appointment notifications
- New product announcements
- Marketing program communications
- Measuring Results
+ Measuring Results
Real-time reporting. Relevant to you.
A well-considered marketing program can have lots of moving parts. Lots of moving parts, though, can mean lots of different activities. But how do activities translate into ROI? It would take some kind of mad scientist to figure it all out.
Yep. You guessed it. That's us.
Technekes will gather, consolidate and digest all your program activity and deliver it in the easiest, cleanest, timeliest type of reporting - the Dashboard. And we'll deliver those key performance indicators in real-time, in whatever format your organization prefers to consume data:
- Web
- Closed circuit TV
- Mobile
At a glance, you'll get the information that's relevant to you, tracking key data using:
- Charts and graphs
- Heat maps
- Drill in reporting
- Prospect profiles
You'll also readily spot key indicators, such as
- Program Activity
- Interested leads
- Likelihood of response
- Fulfillment and calling stats
- Appointments set
- Conversion rates
Bottom line, you'll have the formula you need for maximum ROI.
Practice makes perfect. That's why we have three.
Our teams work in practice groups because how a farmer buys his seed is different than how a doc chooses to prescribe medicine or how a business chooses its banking partner.
Technekes creates demand by knowing every little thing about our clients' industries - by being experts on your products, your sales process, your distribution channel and your customers. We hire and meticulously cultivate talent who've stood in your shoes, walked a mile in them, and kept right on moving.
- Agriculture
+ Agriculture
Once you see the dirt under our nails, you'll know you're working with the best.
There's not a service company in all the wide, wide world of agriculture that brings as much muscle to the table as Technekes. Many of us grew up on the farm and some of us never left. We studied it in school - agronomy, ag business, animal science. We've shown more than our fair share of bulls, heifers, ewes
and hogs.
We learned the business from the ground up, selling seed, chemical, animal health and tractors. We've built marketing plans and forecasts. We've analyzed EDI, UCC and grower data a hundred ways from Sunday.
Best of all, we speak with farmers, ranchers, distributors, retailers, applicators, consultants, vets and nutritionists every day. And we do it all for you. We do it to multiply the efforts of your boots on the ground. We do it to help you drive sales and ROI. We do it because we
love it.
Invite us in. We may have a little mud on our boots, but we'll do our best to wipe our feet at the door.
Meet our agriculture practice lead Ashley Williams
- Healthcare
+ Healthcare
Just what the doctor ordered:
a prescription for your success.
With new, stricter FDA regulations and guidelines in place, the world of healthcare marketing has been turned on its ear. We're seeing a whole lot less Wild, Wild West and a whole lot more Brave, New World. And that's requiring brand managers to wear a lot of hats -- everything but a Stetson.
We can help. Our healthcare practice team has the experience and expertise to take your workload and make it lighter.
Take the strategy and make it sharper. Take the results and make them better.
Over the years, we've quietly racked up an impressive list of winning healthcare programs. We've detailed products with physicians and nurse practitioners, generated physician leads, set appointments for reps, covered territories and placed practitioner samples, all while ensuring regulatory compliance. We've fulfilled patient programs - product information, rebates and
compliance actions.
The result? A brave, new world that
becomes a brave, profitable world. With a
lot fewer hats.
Meet our healthcare practice lead Bobbie Montgomery
- Financial Services
+ Financial Services
How big is your relationship manager's footprint? Technekes helps you fill some mighty big shoes.
Let's face it. There will never be enough relationship managers to call on customers, let alone prospects. But a curious thing happens with Technekes' financial services clients. By engaging us, their footprint grows. When you put our team to work, your relationship managers will soon stride through fields of opportunity in size 18s.
That's because our financial services practice expands your reach with customers and prospects. We lend a hand with the heavy lifting required to present your brand, qualify opportunities, and serve them up on a silver platter.
We significantly improve selling efficiency and face-time with customers. No kidding. We've done it thousands of times, measuring results every step of the way. You have our word.
We set over 23,000 appointments last year for one client's business banking unit alone. Through one-to-one outreach, we introduced the appropriate business banker. We meticulously qualified leads and uncovered opportunities. We integrated with our client's CRM system to coordinate calendars. We scheduled appointments on the banker's behalf and followed up with highly personalized emails and direct mail - all in the same day. We successfully worked side-by-side with our client to delight customers, make relationship managers more productive, and generate a significant ROI.
Stop tiptoeing around incremental growth. We can take steps now to grow the footprint of your organization.
